To some, home decorating is a chore, to others a hobby or even an occupation, but whatever the motivation, the end result is always a quality, lasting finish that appears as good over time as the day it was first applied.

With a magnitude of trade and retail products available, differentiation is a key driver affecting consumer choice. Paint producers are looking to formulate better and cheaper, year on year; an increasingly difficult task.

Warm, earthy tones continue to be a popular choice, with strong Latin and Mexican influences.

• Solaplex™ Pigments add value-in-use.

• Solaplex™ Pigments add opacity to intense organic colourants to achieve cost-effective colours that do not impact on the rheology or paint properties.

• Solaplex™ Pigments add colour intensity to yellow and red inorganic oxides, widely used in base paint formulations.

• Solaplex™ Pigments are environmentally acceptable, heavy metal free and comply with European Guidelines for Indirect Food Contact.

Solaplex™ Pigments can be supplied as a pigment, as part of a colour-match powder blend or as a liquid dispersion.